Texting is quicker and easier than a phone call or email, and can be done easily on the spot. Pew Research Center tells us that the most popular application on all smart phones is text messaging (SMS), and that greater than 31% of smartphone users prefer texting over voice calls. So how do real estate agents use Text Messaging to capture leads?
They start by marketing their listings online and with effective signage. Then they enable Smart Lead Capture (SLC), the mobile marketing system that connects the agent, the website and the property itself in a way that allows for seamless marketing over mobile devices.
Over 5 million of the world’s 6.8 million people own a cell phone, and Americans send more than 193 billion SMS and MMS messages every month. We use them because they’re fast, they’re convenient and they’re always at our fingertips. In fact, Morgan Stanley says 91% of all smart phone users keep their phones within arms’ reach 24 hours a day, 7 days a week.
Agents and brokers capture leads by offering prospective clients the ability to “text for more information” about a property listed for sale or rent – giving them the opportunity to connect the way they want, when they want. This means that a prospective buyer can access information on a property virtually immediately, without having to stop to record any detail manually. And the agent benefits by obtaining the client’s contact details at the moment the client sends a text message.
Each property is assigned a Smart Capture Code that when sent via SMS to the Properties Online short code will automatically send the user information about the property, along with a link to the property’s mobile website.
There is no better or more powerful tool for capturing leads and potential clients than SMS and MMS (multimedia message service) messaging. And Smart Lead Capture makes it all unthinkably easy.