Texting is quicker and easier than a phone call or email, and can be done easily on the spot. Pew Research Center tells us that the most popular application on all smart phones is text messaging, and that greater than 31% of smartphone users prefer texting over voice calls. So how do real estate agents use Text Messaging to capture leads?
They start by marketing their listings online and with effective signage. Then they enable Smart Lead Capture, the mobile marketing system that connects the agent and the property itself in a way that allows for seamless marketing over mobile devices.
Agents and brokers capture leads by offering prospective clients the ability to “text for more information” about a property listed for sale or rent – giving them the opportunity to connect the way they want, when they want. This means that a prospective buyer can access information on a property virtually immediately, without having to stop to record any detail manually. And the agent benefits by obtaining the client’s contact details at the moment the client sends a text message.
To use Smart Lead Capture for real estate, you first need to assign each of your listings with a SMART CAPTURE CODE (123Main). You can enter a custom auto-responder message so when a user texts in your property’s SMART CAPTURE CODE. it will automatically send them information about the property, or whatever details you want to convey. As soon as they utilize your SMART CAPTURE CODE, they are added to your contacts for quick and easy follow-up. There is no better or more powerful tool for capturing leads and potential clients than SMS messaging. And Smart Lead Capture makes it all unthinkably easy.
123 Main St – Open House this Sunday from 1-4pm. Private showing? Call Joe 800-826-5123. More information: www.123MainSt.com
